Nice Work
Wed May 14, 2008 – 11:16
Original Post:
Nice Work
/ creative review
Specsavers ad, agency: in-house, production company: Rattling Stick, director: Danny Kleinman
Here's a round-up of recent advertising work that has caught our eye here at CR Towers. First up is director Danny Kleinman's latest for Specsavers, which, considering it's for an optician, is really rather chilling.
Animated short for the Alfa Romeo Mito, directed by Andy Martin
Next is this delightful animated spot from director Andy Martin (who has just signed to Strange Beast for UK and European representation). Martin was commissioned to do the spot by Qoob.tv. Quicktime is here.
Nike Next Level ad, agency: 72andSunny, director: Guy Ritchie
Guy Ritchie has directed this new spot for Nike, which is actually surprisingly good…
BT Business Gremlins ad, production company: Blink, director: Dougal Wilson
Nostalgia is big business these days, as we all know perhaps too well. Some things are well worth revisiting, however, such as the Gremlins film, whose scary-but-cute monsters make a comeback in this ad for BT, directed by Dougal Wilson. They are seen causing hilarious havoc in the office of (slightly random this bit) Dragon Den's Peter Jones. Quicktime is here.
Bee Boy ad for Honeycomb, agency: Ogilvy, Toronto, production company: Sons and Daughters, Toronto, director: Tim Piper
Over to Canada now and this frankly bizarre ad for Honeycomb cereal from Ogilvy, Toronto. It's directed by Tim Piper, who co-directed last year's Dove Evolution spot (also from Ogilvy, Toronto). Quicktime here.
Mandy & Lester short film from the Responsibility Project for Liberty Mutual. Production company: RSA Films, director: Lena Beug
Insurance is never the easiest product to advertise in an interesting way but RSA Films' link up with US insurance company Liberty Mutual has come up with something a little more innovative. The collaboration has produced four new short films for Liberty Mutual's The Responsibility Project, a branded content website that delivers unique content based on the theme of personal responsibility. The four shorts are all directed by RSA Films directors, and include Mandy & Lester by Lena Beug, shown above.
Christian Aid Week ad, agencies: Shop/eBoy
Christian Aid Week takes place this week, and the charity's latest ad could scarcely be more timely considering the recent natural disasters in Burma and China. The ad emphasises how Christian Aid donations are used to help with international relief and development, but instead of using typically hard-hitting imagery, the ads are created in eBoy's trademark animated style.
RC Scorpion ad, agency: Ogilvy London
Finally, we end with a print campaign from Ogilvy London, which demonstrates that RC Scorpion remote control cars are so tough, they turn other toys into roadkill. Even poor Bambi.
RC Scorpion ad, agency: Ogilvy London